How it works

Create it. Seed it.
Let the market decide.

DadHat.ai turns a hat idea into a one-week market. Hat #1 opens at the IPO price, early backers get the cheapest claims, and demand pushes the next ask higher.

01

Seed The Market

Describe the hat, pick a color, and buy Hat #1 at the IPO price. That first claim opens the market and sets the cap.

02

Share The Curve

Pre-IPO and early backers get the cheapest hats, basically at cost. If demand shows up, the ask price climbs with velocity.

03

Fund The Run

Ten paid hats starts production prep. The market keeps trading for one week or until sellout, then the funded run ships.

Production loop

What happens after the market funds?

10 hat trigger

10 paid hats

The campaign clears the production threshold and Smoke starts preparing the run.

Proof + prep

Artwork gets reviewed, embroidery is refined, and buyer counts stay tied to the market.

Close + ship

After close or sellout, paid buyer details move into fulfillment and shipping updates.